Digital products and services are getting worse – but the trend can be reversed
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I used free resources like YouTube “how to” videos and TikTok tutorials. Those helped me build our website and start marketing on my own. I coordinated everything — from sourcing pasta and sauce producers in Italy to working with packaging designers and manufacturers — and solved the logistics as they came. Before launch, I brought in freelancers to help with package design and marketing at reasonable costs. The process was hands-on, lean and very intentional.
11. Albert AI Albert is a self-learning software that automates the creation of marketing campaigns for your brand. It analyzes vast amounts of data to run optimized campaigns autonomously, allowing you to feed in your own creative content and target markets, and then use data from its database to determine key characteristics of a serious buyer. Albert identifies potential customers that match those traits, and runs trial campaigns on a small group of customers—with results refined by Albert himself—before launching it on a larger scale.